Recent Work To Be Proud Of

Featured Case Studies

The work featured here is some of my latest. Take a look around.

Charter Reserve Site Launch

Product Strategy, UX Research & Architecture, and Creative Direction

Cargill had plans to expand their new Charter reserve deli program and brand of meats and cheeses. In my role, I drove the overall creative direction of the program's digital presence, which would also include the creation of a retail point-of-purchase coupon system to drive traffic back to the website and create consumer awareness of the Charter Reserve brand.

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Enterprise B2B UX Collateral

Stakeholder Research, IA Work, and Wireframe Design

I assisted with the UX work for a comprehensive redesign of an enterprise B2B website and forum. The client asked early on for specific wireframes. We helped the client refine and adjust their requests with a content inventory and robust sitemap to ensure a suitable variety of wireframes and templates were delivered.

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User Research for a Healthcare Extranet

Healthcare UX, User Research, and Functional Requirements

I facilitated user and stakeholder interviews, conducted ethnographic observation of users, performed a heuristic review, and drove functional requirements gathering and development to define the scope and roadmap of an agency client's important healthcare extranet.

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Tarot.com eCommerce Update

Improving UX With an Eye for Mobile

As part of improving the site's mobile web presence, I was tasked with updating the legacy desktop pages and designing a responsive solution Work began with an audit of the existing checkout process and lead to full UI comps, proposed workflow improvements, and a important virtual currency overhaul.

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Tarot.com IA and Navigation Proposal

Improving Navigability and Content Strategy

With nearly fifteen years of history and millions of members, Tarot.com's information architecture had become unwieldy. A sitemap for either the desktop or mobile sites didn't even exist. I audited both sites, then made a proposal to clarify the site's content verticals and increase navigability. This was to be accomplished by improving navigation menus, adding a search feature, and designing breadcrumbs.

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Recently Launched Sites

Case Studies Coming Soon

Honeysuckle White

Strategy, IA, Wireframes, and Digital Creative Direction

Responsible for applying new identity system to the website and driving the owned property strategy, which was executed primarily through a robustly filterable recipe section and semi-long-form farmer stories which featured rich media and interactive elements, which I remain quite proud of.

Visit HoneysuckleWhite.com

Miller's Ale House

Stakeholder Research, Strategy, Requirements Gathering, IA, and Wireframes

Drinks and eats and lots of TVs… and did I mention lots of eats? For this growing fast casual chain, my key UX challenge was in the information architecture: we had to seperate out their very large menu (even for fast casual) in a way that was easy to navigate while still calling attention to their traffic-driving specials and bar menu.

Visit MillersAleHouse.com

AG Financial Solutions

Project Scope & Estimate, Stakeholder & User Research, Strategy, Requirements Gathering, and IA

I was responsible to define a scope of work that would allow myself and the project team to conduct the necessary discovery activities (sch as a card sort workshop and user story workshop) that would clarify how the site's organization and functionality would best be improved within a strict budget. A visual refresh went hand-in-hand with IA & page template improvements that are leading to reduced call volume into the customer service team.

Visit AGFinancial.org